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                                  • Contact David L. Beal, MAI
                                    • Contact Leigh Coulter Beal, APR

                                    Demand Factors

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                                    To best assess the demand factors, market studies:
                                    • Identify, describe and discuss demand generators in the micro and macro area as it pertains to student housing
                                    • Study of historical, current and future enrollment of the schools, including emphasis placed on determining the demand pool of students seeking housing
                                    • In-depth analysis of students from outside the market area needing housing
                                    • Analysis of students from the primary and secondary area also seeking housing
                                    • Separate study of the difference in these two groups for motivation and anticipated capture rates



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