Demand Factors
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To best assess the demand factors, market studies:
- Identify, describe and discuss demand generators in the micro and macro area as it pertains to student housing
- Study of historical, current and future enrollment of the schools, including emphasis placed on determining the demand pool of students seeking housing
- In-depth analysis of students from outside the market area needing housing
- Analysis of students from the primary and secondary area also seeking housing
- Separate study of the difference in these two groups for motivation and anticipated capture rates